Citizen Watches have been ahead of its time for almost eight decades, with a brand that is symbolic of design and innovation. In 1924 the company’s creation of an affordable pocket watch for the all members of the sociality affectionately nicknamed “The Citizen” was the nucleus of the innovative range of Citizen Watches we see today.

Time and again Citizen has pioneered ground-breaking technologies to keep them as one of the world’s leading watch manufactures. One of the latest developments is the use of Eco-Drive solar technology a total redesign of the power source behind the Citizen watches. Eco-Drive technology allows for the convenience of an automatic watch with the accuracy of a quartz watch with its patented solar technology.

How Citizen Eco-Drive Works

Both sunlight and artificial light are absorbed through the dial of the watch. A solar cell beneath the dial converts light into electrical energy to power the watch and also charges a lithium-ion battery used to stores enough energy to power the watch from 80 days to 5 years.

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